According to some, Hip/Hop & Rap introduced mainstream America to the word. That may be true, but only in its general form. If the word is applied to a identifiable person or group, then it is clear what is being conveyed.
Don Imus's comments were racist based on the fact that he dismissed the championship team for physical attributes, and used terms that historically & culturally have been associated with a particular race.
But, admittedly, I'm not sure he should be fired. Let the market decide. If his ratings sink as a result, or advertising dollars plummet, so be it. But his future should not be decided by PC pundits, some of whom have a checkered past of their own.
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