Cristal Boycott

Cristal wants to recapture its elegant past, and not be seen as the drink of rap and that's racist according to some celebrities such as Jay-Z & P-Diddy. Not sure how they come to that conclusion, but why is it that they are not interested in a boycott of guns, drugs, misogyny, etc.

What's not to love about having a product associated rap/hip-hop and all its trappings?